The Tale Behind the Tata 150 Logo

What’s in a corporate logo? Well, just about everything. It’s a visual that, if designed correctly, effectively expresses the various facets of a company, like its personality, culture, values, promises, and more. A logo ultimately, should be eye-catching, leave an unforgettable impression, and most importantly, be instantly recognisable.

Before we get into that more though, let’s first take a quick walk through history. Tata was set up in 1868 by Jamsetji Tata, with a vision that placed the community at the core of its purpose. Since then, the group has gone from strength to strength: from establishing a weaving and manufacturing company in 1874, to setting up a research institute in 1945, to launching its first light commercial vehicle in 1986. All these ventures have lead the organisation to becoming the global powerhouse that it is today.

In 1999, the Tata group launched a brand new corporate identity – the very same one that is still currently in use. Turning a century and a half old in 2018 however, called for a celebration of the group’s achievements in the form of a new special updated logo that encompassed not only its proud history, but where exactly it’s headed too. This was no small undertaking, yet, we’re confident that the final result does just that:

Introducing the brand new Tata 150 logo

The community continues to be at the heart of everything the Tata group does. The 150 bright coloured circles in the logo represent just that – the youthful energy of the people both inside and outside the organisation, and the potential that they possess. The fact that each loop is linked further reinforces the idea that everybody is part of the same global community.

The circles also represent the age of Tata. They symbolise the trust the organisation has earned over the last 150 years, and the number itself, slanted forward, indicates the group’s forward-facing outlook.

“The Tata name evokes trust: trust that the person who is connected with this name will be honest, fair, and ethical in all his or her dealings,” said Dr JJ Irani, who worked for Tata Steel from 1968 right through until 2001. “In the public mind, the ethics and commitment to certain values associated with the Tata name become synonymous with everyone connected with it.”

Tata Motors is incredibly proud to be a part of this rich heritage, and we hope that the new 150 logo clearly illustrates the group’s vision of a brilliant tomorrow. We’re excited to keep bringing you a range of vehicles that cover all your business and leisure needs today, the next 150 years to come, and beyond.