Our Four-Pronged Customer-Centric Approach

A next-level strategy, HorizoNext focuses on a singular goal through a broad range of activities — thrilling our customers and making the company more efficient and successful.

HORIZONEXT is the articulation of Tata Motors’ mission to be passionate in anticipating customer needs and fulfilling them through better products, better service and an enriched buying experience. HORIZONEXT drives the company’s strategic vision to be among the most admired global companies. Today, all our vehicles are conceived, developed and crafted to offer customers the ‘next’ level of experience in terms of cutting-edge design, engineering, connectivity, and fuel and engine performance.

HORIZONEXT is based on four principles:

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